2mrw is a digitally-centric hybrid consultancy and production company that believes every individual has their unique point of view.That’s why our agile ideation process, teams and ideas are based on looking at things from every possible angle. We are built from the ground up and specifically designed to evolve with the changing demands of modern marketing communications.
Our teams are constructed to include a unique mix of strategists, data scientists, behavioral psychologists, technologists, designers, journalists and storytellers. These experts work together with our clients to craft tailored, branded experiences and build tools that uniquely activate a brand’s promise, are memorable, useful and leave people wanting more.
In today’s world of marketing communications it’s easy to get lost, chase fads, trends, buzzwords and gimmicks. We’re here to clear a path and help stay focused on what it takes to truly build a brand using the power of what big, organizing ideas can do when they manifest throughout your organization and across an exploding landscape.
Sometimes it takes wading through what not to do just as much as what to do. Sometimes less is more. Often less, more effective is even better. Do you really need to reach that many people with so little or do you just need to reach the right people with something they appreciate?
2mrw offers a variety of consulting services aimed at helping our clients realize their full potential. These services are offered as part of our full service process or as a standalone offering.
Nothing is worse then spending a lot of time and money on people that talk a lot (and often sound very convincing) about something they really have no idea on how to implement, make, build, and create. Too often this leads to disappointment for everyone. Today, if you’re not intimately involved in what can be done, it’s near impossible to know what to do. We believe in closing the traditional gap between the “thinkers” and the “makers” by having them all under one roof.
At 2mrw, we believe in seeing ideas through so we offer a full capability to realize any outcomes of consulting with us. Whether it’s a programmatic or social media campaign, mobile app, digital publication or feature film, a consistent team will produce it ensuring quality and a drive to create what was originally conceived.
It’s time to aggressively get back to basics, to refocus on strategic ideas. Branding isn’t waning; it’s more important than ever. Gimmicks don’t get it done, quality and consistency do. So tone, design, and most critically, values, are truly gold. Brands need to rediscover what they’re about. And they need to live it.
Compelling content is editorial. It’s entertainment. It’s experiential, apps and products. Creating it requires something more like a football team than a traditional creative team: the right combination of diverse specialists—in technology, storytelling, data, behavioral analysis, design and production—working as one.
What’s the one thing that keeps you awake at night? That’s what we want to know. Whether you need more awareness, more acquisitions, more repeat business or more loyalty, the solution lies somewhere within the hearts and minds of your audience. Rest assured, that’s where we’ll find it.
Mass audiences have fragmented into sub-audiences who seek out information and experiences that align with their interests. Technology has given them the unassailable power to get only what they want, when they want it. We’d better give it to them.
A good message goes a long way. But you also need something that your audience wants. Fun things. Helpful things. Surprising things. Things that go beyond merely communicating what’s great about brands by demonstrating it.
At 2mrw strategy and production are intertwined and inseparable. They are one team. Brand strategies are developed with an intimate knowledge of how they can be brought to life. We think and we do cutting out the middle so nothing gets lost in translation.
Our teams are made of specialists in everything from storytelling to technology to data and behavioral science to strategy to design. But what makes them truly special is that they’re skilled in many disciplines, giving them a unique intuition for great branded experiences.
For us it’s not about the size of the brand or the influence of a name. It’s about brands willing to jump into the marketing communications of tomorrow and stay ahead of their competition. Brands that want to be leaders, not followers. If this is you then we’d love to help your brand values come to life in new and innovative ways.› firstname.lastname@example.org